Jun 19, 11:00–11:30 | Presenting at the JBpress Marketing & Sales Innovation Forum
Announcement: Speaking at the 21st Marketing & Sales Innovation Forum
Shotaro Minami (Associate Professor, Kyoto University Graduate School of Management) will speak at the 21st Marketing & Sales Innovation Forum, held as part of the JBpress online conference "JBpress DX Week 2026 (Summer)."
Event Overview
| Item | Details |
|---|---|
| This Forum | 21st Marketing & Sales Innovation Forum |
| Date & Time | June 19, 2026 (Fri) 10:00–13:55 |
| Minami's Session | 11:00–11:30 (Special Lecture II) |
| Overall Event | JBpress DX Week 2026 (Summer) (June 15–30, 2026) |
| Organizer | JBpress Innovation Review / JBpress |
| Format | Online (live streaming, advance registration) |
| Fee | Free |
Talk Theme
"Sales Science" — Defining Corporate Value in the AI Era
How to Turn Individuality into Irreplaceable Value
In an era where AI instantly produces "correct answers," it is individuality — personal experience and sensibility — that becomes a company's hard-to-imitate asset. Drawing on "Sales Science" as advocated by the Minami Lab at Kyoto University, this talk explores how to define the uniquely human value that AI cannot replace, and how to elevate it into a company's competitive advantage (alpha). It offers practical, ready-to-use management guidance for breaking through the trap of "homogenization" that lies beyond efficiency, and for transforming individual strengths into organizational value.
For the theoretical framework behind this talk, see also our research introduction: "Sales Science — Why This Discipline Is Needed Now."
Program (21st Marketing & Sales Innovation Forum)
| Time | Topic | Speaker |
|---|---|---|
| 10:00–10:30 | From "USP" to "UAV" (Unique Attractive Value) | Mizkan Holdings — Takeshi Sato |
| 10:35–10:55 | Generative AI: From Production Support to Content Strategy | BytePlus Japan — Takashi Sato |
| 11:00–11:30 | "Sales Science" — Defining Corporate Value in the AI Era | Kyoto University GSM — Shotaro Minami |
| 11:35–12:05 | Generative AI Adoption Across the Hitachi Group | Hitachi, Ltd. — Tomokazu Oyama |
| 12:10–12:40 | Shimadzu's "Serious Sales Reform" | Shimadzu Corporation — Toshihide Matoba |
| 12:45–13:15 | Special Interview: Workman's New President on Balancing CX and Sales | Workman Co., Ltd. — Koji Ouchi |
| 13:20–13:50 | Reading the "Next" CX from a Customer-First Perspective | Oisix ra daichi Inc. — Takashi Okutani |
Related Links & Registration
Advance registration is required (free). Please register via the official pages below.
▼ Overall Event
JBpress DX Week 2026 (Summer)
Overview of the full JBpress online conference that includes this forum.
▼ This Forum (Shotaro Minami presenting)
21st Marketing & Sales Innovation Forum
The individual forum at which Shotaro Minami will present.